Why AIDA is so good as a framework to drive high user engagement?
AIDA stands for Attention, Interest, Desire, Action.
So, briefly, as per the name of each step suggests, you structure your marketing campaign to deliver just that
When you grab the attention and drive interest, you will lead user to desire your offering and then serve the action you require them to do.
Example 1.
Product: Ice cream
Driving an Ice cream van down the road, the same melody you play to let residents know you are approaching is what you use as your first step, Attention.
As soon as kids hear the music, they are now Interested and the idea of running out to stop your van to grab an ice cream kicks in.
They run out, stop the van, and first thing they see is the shiny photos of delicious ice cream you sell. Desire kicks in. They go between chocolate, lemon or strawberry. Yummy.
Final straw, you ask them, ''Which one would you like to buy?''. You've given them the action word to utter. They place the order by saying ''Can I get?''
You've just delivered AIDA framework in sales/marketing funnel as an Ice cream seller in a van.
Example 2.
Product: Garden Offices
You are selling garden offices and reaching out to your potential buyers via facebook ads which is your Attention level.
The photos you use in the ad raises interest as it looks just like what your customer may want.
Clicking on the ad and seeing more photos and visualising how it will look in their garden builds further desire.
A call to action in the ad points to send a dm for a private quote delivers the action you need to begin your sales funnel.
Example 3.
Service: YouTube channel optimization
Potential clients are creators who try hard but struggle with optimizing their YouTube channel to drive more subs and views. You reach out to them by commenting on their videos to receive attention.
They might check you out to see what you offer and on your profile you have examples of your past work which builds interest for your potential client.
Having looked at a few of your past work and then coming across the feedback of your ex customers, they now start seeing themselves achieving success they've been desiring for a long time. Now you developed their interest into a desire and warmed them up for a sale.
Your profile has a friendly suggestion to why not send a message or call for a free chat to see what can be done? You point in that direction to hear from your visitor with a clear action to take. They are now welcome to your sales funnel.
Conclusion
Almost every business whether sells a product, offers a service or provides content via education and such can benefit from a simple AIDA framework approach.
The structured approach of AIDA offers such precise focus on delivering an action from start to finish in the least possible nodes, making it one of the most efficient frameworks to drive high activity.
It's flexible and the flow through the marketing funnels of AIDA is super seamless.
Give it a go, you won't be disappointed.
